Amnesty International changes how to shop online, making our experiences more customized. Smart assistants recommend products, negotiate deals, and even deal with customer service. Adult retailers and smaller companies of artificial intelligence are used to improve research, supply and exit chains.
If the artificial intelligence companies (and their investors) are their way, the shopping will soon focus on chatting with an assistant, as companies automate everything behind the scenes.
Dubai -based QEEN.AI (Mengdam as QEEN.AI) This makes this reality in the Middle East and abroad. The startup raised $ 10 million to expand its platform, which provides independent artificial intelligence agents for e -commerce companies.
Prosus Ventures, a major e -commercial investor, led the seed tour, which is not only one of the largest in the industrial intelligence industry in the Middle East but in the Middle East and North Africa in general. VC believes that QEEN.AI is in a good position to bring the automation that artificial intelligence drives to merchants such as artificial intelligence agents to reshape the markets online.
Founders Morta Ibrahimi (CEO), Ahmed Khulia (CTO), and Dina Al -Samman (CBO) QEEN started after years of working on Google and DeepMind.
“The three have worked in Google’s ads in different roles during their time with the search giant, and they saw directly how the other nets created very successful e -commerce works. In addition to their experience of artificial intelligence, the trio knew how to run ads and improve search engines well exceptionally and thought it might be a strong mix.
Google and DeepMind wallpaper
E -commerce grows steadily for years, but regardless of some nails (especially during holidays), it still represents between 15 % and 20 % of retail sales (even in a mature market like the United States, it was slightly more than 16 %. In the last quarter, for each American census office).
QEEN is that this can grow if e -commerce operations are working better. They believe that success in e-commerce should be about great products and operational efficiency-not only who can play the advertising system better. This insight led them to create a platform that helps e -commerce sellers to grow without relying on ads as their basic driver.
The global e -commerce market quickly expands, driven by changing consumer behavior, digital payments, and best logistics services. In Mina, the market is expected to reach 50 billion dollars by 2025, as the Kingdom of Saudi Arabia and the United Arab Emirates lead growth.
QEEN.AI takes advantage of this mutation by developing marketing agents working working in artificial intelligence designed for e -commerce companies throughout the Middle East and North Africa. These automated agents fully address the creation of content, marketing and conversation sales, allowing young and medium -sized traders to compete without relying on expensive agencies or experience in deep ads.
Unlike traditional solutions, artificial intelligence is constantly learning from Consumer reactions using its RL-UI technology, which improves the actual time marketing strategies to improve results.
From Google Ads to AI’s e -commerce
While sales tools and customer service that Amnesty International is often struggled with chaos high, as companies replace platforms frequently, QEEN.AI claims that a stronger vision in e -commerce and marketing. This is attributed to the extent to which artificial intelligence agents in II have been integrated into the functioning of merchants, making them an essential part of daily operations rather than a replaceable tool.
The main leadership sharing is to customize the dynamic text, which adjusts the content based on the behavior of the user and the type of device. For example, the iPhone user may see the product details at the lead points for fast reading, while the laptop user gets a detailed paragraph.
Since the release of the dynamic content agent in the second quarter of 2024, QEEN.AI has served more than 15 million users, the creation of 1 million SKU descriptions, and traders helped increase sales by 30 %, according to the company.
“We have worked with a customer to improve its content and senior economic officials. After using our additions, the search volume increased by 40 %, and the Google classification improved from 22 to 18 – all with a manual effort. Ibrahimi said, as it gives another example as the II capabilities shone From artificial intelligence.
QEEN uses a subscription -based pricing form and includes value -based prices, which is an increased trend in artificial intelligence services. Currently, QEEN creates revenues with two models for subscription: content automation, as companies pay for each active SKU, usually from 0.10 to $ 0.20 per SKU per month. Then the marketing agent of artificial intelligence, whose prices depend on the volume of overlap.
Ibrahimi refused to disclose the number of companies that use QEEN, as well as revenue growth measures. Among the prominent customers, Dubai Store, 6th Street and Jumia.
Stood … with talents
In early 2023, Ibrahimi left Ibrahimi to participate in the establishment of the startup. In the same year, the company raised the pre -seed tour of two million dollars before the launch of its products in June 2024. With the seed of $ 10 million, QEEN raised a total of $ 12 million in less than a year.
During this time, marketing agents working from artificial intelligence gained traction all over the world, with many startups, especially in the United States and Europe, and space entry. Competitors like Undual Duital Duital and Rankai are supported by YC, and they face similar challenges, so how does QEEN highlight?
Well, for one of them, most of the startups AI focuses on advanced markets, while QEEN instead gives priority to the Middle East first-a region that is largely deprived of AI’s automated automation tools. According to Brahimi, QEEN will offer small companies all over the Middle East and North Africa, create a strong foothold, and then expand worldwide.
The CEO added that deep technical expertise and a strong talent group gives QEEN an advantage over the new arrivals. Two of its founders have obtained a doctorate in artificial intelligence for more than a decade, long before the prevailing artificial intelligence would become. Abrahimi himself was previously leading a deep research team specializing in artificial intelligence who relied on goals, the same technology that is now working on its formation.
“One of the most exciting things we have seen is the quality of the talent of artificial intelligence here,” said Ibrahimi. “We have attracted great talent locally and internationally – people have left the Gulf, Europe and the United Kingdom to come here and build with us.”
QEEN.AI currently hires more than 25 people in the United Arab Emirates and Jordan.
She said that seed financing would support the QEEN growth strategy by expanding the scope of the artificial intelligence platform, expanding its team, and attracting more customers. Wamda Capital, 10x Founders Fund and Dara Holdings are among other investors in this tour.
