The Super Bowl competition from Perplexity managed to transfer the needle on its application downloads. Unlike Openai and Google, the artificial intelligence search engine has chosen an expensive Super Bowl advertisement in favor of A. tweet – An excuse, encouraging users to download its application and enter a competition that may lead to a $ 1 million victory. Although Perplexity did not rise to the upper part of the United States App Store with this strategy, it has increased the installation of mobile phone applications by almost 50 %, according to App Intelligence Provider data Applications.
On Friday by the CEO of Perplexity Aravind Srinivas, X post He explained that users can enter the new competition by downloading the Perplexity Mobile app, if not already installed, ask for at least five questions on the application during the big game. The company said it would choose one winner to receive a million dollars.
The competition was a smart way not only to enhance the installation of the application but also helps in identifying how artificial intelligence research works in artificial intelligence.
By asking users to ask five questions to enter the competition, confusion helped users overcome the initial learning curve to try a new product. In addition, by asking the questions that were asked during the Super Bowl game, the competition helped users know what to talk about. After all, there was a major sporting event on TV, and they would likely pick up their phones at some point to find an element, truth or news.
Early application store estimates indicate that confusion has grown to 45,000 on Sunday, an increase from the daily average last week of about 30,000.
This also helped climb Perplexity in the best American application store plans, as it ranked 6th in the productivity scheme after X Publishing before declining to No. 19 as of Sunday morning, and then grows again to No. 16.
Perplexity has also grown its best applications in the overall ranking of No. 257 to No. 66, after its peak in No. 49.
Coarse estimates indicate that by the end of Monday, the application can double the download numbers yesterday if things go well.
Although Perplexity lacked the opportunity to reach a larger audience, as Google and Openai did with their SUPER BOWL ads for their Gemini and Chatgpt, respectively, it may have done better in helping how to use his AI app.
By announcing it, Google tried to draw a wide picture on how artificial intelligence is suitable for consumer lives (yet Restricting To remove an incorrect fact.) But the state of the use of artificial intelligence that he showed- the assistance of the job student, was not necessarily resonated with smart references to their previous work as a father at home- the number of consumers.
Meanwhile, Openai also saw Mixed reactions To his announcement, which some have said they failed to view the ChatGPT app, which can be used already, focusing instead on art and visuals on the practical application.
Applications have not seen any important movement related to Openai and Google ads, however, the company noted that these applications receive a large number of downloads anyway.
