During Snap’s Fourth quarter profits On Tuesday, CEO Ivan Spiege said that the uncertainty surrounding the future of Tijk has positively affected his work.
“We are not trying to extract a lot of conclusions from some of the raising of the participation that we saw when (Tiktok) became dark for that short period of time. He said in the call:” I would like to say that the general environment for uncertainty benefits from our work. “
Among the attractive features that attract users to Snapchat are the lights, which act as a company for Tiktok. Many creators are already on the platform, and it is likely to join more if Tiktok does not exceed the internet in the United States again. Over the past year, Snap has made thousands of creators on its Snap Star program, and the number of creators who spread content with more than 40 % on an annual basis in the fourth quarter, says the company.
SPIEGEL also highlighted Snapchat’s general content. He added: “I think in the fourth quarter of the quarter until we have already reached a billion jobs per month on Snapchat. So the ecosystem of the general content grows in a really nice and healthy way, so we will continue our focus there when it comes to our strategy and participation.”
In the fourth quarter, the company stated that it had reached 453 million active users per day, an increase of 39 million users from the previous period. SNAP recorded revenues of $ 1.55 billion, up from $ 1.36 billion in the previous year.
Not only did the uncertainty surrounding Tiktok from Snap, but also affected the broader social media scene, with many applications, including Chinese Rednote Rednote, YouTube, and Meta in increasing user participation.
