X is now sued more advertisers in a claim against monopoly, which focuses on what the CEO of the company, Linda Yakino, claimed to be a “illegal boycott”.
The company, previously known as Twitter, filed the lawsuit against the World Federation of advertisers and the brand safety initiative known as the Global Media Alliance responsible in August 2024.
Shortly after that, WFA Garm stoppedShe wrote that “the recent allegations that cause misunderstanding and activities caused by distraction and draining their resources and financially.” At the same time, the CEO of the organization According to what was reported, the members were told It will fight the lawsuit and “show our full commitment to the rules of competition in all our activities.”
X advertisers were added at a later time Including As a defendant in the lawsuit. Now, at the beginning Business Insider has been informedAnd A modified complaint The lawsuit expanded further to include Nestle, Abbott laboratories, Colgate, Lego, Pinterest, Tyson Fods, and Shell.
The complaint claims that WFA “organized Twitter County through Garm, with the aim of coercing Twitter to comply with the brand safety standards GARM to satisfy Garm.” He claims that these efforts have succeeded in hurting Twitter/X, with at least 18 advertisers of GARM advertisers who stop buying their ads on Twitter between November and 2022, with the “other” advertisers “reduce their spending.
Al -Shakawi says: “The majority of advertising revenues in X come today from small and medium -sized companies that are not members or agents of the advertising agencies of Garm members.” “Since the demand for advertising X has decreased as a result of the boycott, the remaining advertisers in PRICE X have fell ready to pay as well.”
In fact, the lawsuit claims that advertising prices on X “are still much lower than those who receive it as close to the X competitors in the advertising market on social media”, so “by refraining from buying ads from X, the boycott advertisers abandon a valuable opportunity to buy Low- Price price stocks on a platform with brand safety that meets or exceeds industry standards.
The lawsuit is not the only place where executive officials submitted a pessimistic assessment of X. According to the company’s owner Elon Musk, the employees in January were told that “the growth of the user is stagnant, the revenues are not eligible, and we hardly disintegrate.”
